Hi👋, we’re holie

We believe that healthy living should be easy and joyful. So in 2018 we set out on a mission to drive positive change for breakfast. For you and the planet. How? By challenging the food industry with a bold, honest and healthy cereals alternative.

Oh - and did we mention it’s freaking delicious? Have a look around and enjoy!

we’re a happy b-corp

That means we meet the highest standards of social and environmental impact. With over 4,000 fellow B Corps - like Patagonia, Tony Chocolonely, Ben & Jerry’s, Innocent & Dopper - we're aiming to use our business as a force for good. Pretty cool right?

the crew

Merick | Chief Business

Valentijn | Chief Brand

Marc | Chief Food

Singita | Brand Manager

find us at